It didn’t take long to start struggling with the doubts. Doubts are sly—a strongly disciplined and well-trained covert operations team with a single mission: get you to quit! Last week they nearly succeeded.
Edvocator Superhero Direct Mail Marketing Campaign: Phase 1
Cold emailing doesn’t seem to work very well for a variety of reasons. First, email inboxes are swamped with real and SPAM emails. I find that it’s difficult to come up with a catchy enough subject to get anyone to reply to my email. Second, SPAM rules can be a bugger if you’re (which I am) sending emails from a lead record within a customer relationship manager (CRM) which am. After attempting to send a variety of different emails to potential schools and clubs, I decided it was time to use the direct mail approach.
Edvocator is a good concept; I truly believe it. In fact whenever I buy motorcycle related stuff, I go to the Edvocator demo school fundraising site and click on the Revzilla store link then buy my stuff. That single click earns me 3% of whatever I buy. If I buy a new $200 helmet and a $300 jacket and I earn $15.00. If this were a real Edvocator school site the school would get the lion’s share of that – between 70% and 90% ($10.50 – $13.50). Continue reading “Edvocator Journey: Sucking at Sales Sucks!”
The idea pushed its way to the front of my mind last week.
You see I was brainstorming ways to get people in my target market – elementary school PTOs and high school booster clubs – to sign up for Edvocator. I thought it would be effective to merely document my efforts to take Edvocator from a very cool concept for easy school fundraising to a robust business that could eventually provide me with retirement income. I wondered – skeptically – who the heck would want to read about my story? And, I worried that someone would steal the concept and be better at bringing it to a higher level of success than I could. Then something – something quite serendipitous – happened.