Getting School Fundraising Clients Seems Impossible – Time for a Change

Time to get in shape – change how I do sales prospecting.

I’m finding it far too easy to think no one wants anything to do with Edvocator.

I tried sending emails – no reply. I tried sending some direct mailings – no reply (no one even visited the URLs in the direct emails — I can tell from Google Analytics). So, Continue reading “Getting School Fundraising Clients Seems Impossible – Time for a Change”

Edvocator Superhero Direct Mail Marketing Campaign: Phase 1

Edvocator Superhero Direct Mail Marketing Campaign: Phase 1

I’m an Edvocator superhero. They call me “Click”

Cold emailing doesn’t seem to work very well for a variety of reasons. First, email inboxes are swamped with real and SPAM emails. I find that it’s difficult to come up with a catchy enough subject to get anyone to reply to my email. Second, SPAM rules can be a bugger if you’re (which I am) sending emails from a lead record within a customer relationship manager (CRM) which am. After attempting to send a variety of different emails to potential schools and clubs, I decided it was time to use the direct mail approach.

The direct mail approach (I’m hoping) in today’s electronically-flooded email inboxes Continue reading “Edvocator Superhero Direct Mail Marketing Campaign: Phase 1”