Edvocator Superhero Direct Mail Marketing Campaign: Phase 1
Cold emailing doesn’t seem to work very well for a variety of reasons. First, email inboxes are swamped with real and SPAM emails. I find that it’s difficult to come up with a catchy enough subject to get anyone to reply to my email. Second, SPAM rules can be a bugger if you’re (which I am) sending emails from a lead record within a customer relationship manager (CRM) which am. After attempting to send a variety of different emails to potential schools and clubs, I decided it was time to use the direct mail approach.
The idea pushed its way to the front of my mind last week.
You see I was brainstorming ways to get people in my target market – elementary school PTOs and high school booster clubs – to sign up for Edvocator. I thought it would be effective to merely document my efforts to take Edvocator from a very cool concept for easy school fundraising to a robust business that could eventually provide me with retirement income. I wondered – skeptically – who the heck would want to read about my story? And, I worried that someone would steal the concept and be better at bringing it to a higher level of success than I could. Then something – something quite serendipitous – happened.
Introducing a new type of superhero! The Edvocator team!
We have “Click” who helps schools and booster clubs get supporters to their free Edvocator-provided fundraising website.
Then there’s “Buy.” She helps supporters buy the things online they normally buy. That’s right, Buy doesn’t want you to buy something you normally don’t just because it’s a school fundraiser. Buy simply asks that you buy what you normally would (after Click’s help that is).
And then there’s “Support.” Support’s superpower is remembering everyone’s click and online purchase so the school or club you support can get their donation from Edvocator.
Rick Forristall spent several years volunteering in his grandchildren’s elementary and preschool classrooms. During those times, Rick observed how teachers were constantly needing the basic necessities for their classrooms: tissues, dry-erase markers, paper, pencils, vis-a-vis markers–and the list goes on. Continue reading “School Fundraising by Edvocator: The Journey Begins”